The Chinese Economic Offensive in Europe

 

Where the largest population in the world has set its sights

Englishmen: Did you know the Chinese now control House of Fraser? Italians: Did you know the Chinese now own Pirelli? Swedes: Did you know the Chinese now own Volvo?

Depending on how old you are, you’ll likely be either embracing or resisting the Chinese economic offensive into Europe. But if you’d been a Greek youth struggling with 50 percent unemployment in the eurozone crisis, you would have been loving the extra Chinese foreign investment.

China has been looking to break into Europe for decades; in the last five years, its efforts have finally paid off. From 2010 to 2014, Chinese investments in Europe went from $6 billion to $55 billion. And remember, that huge increase happened as China’s economy had been comparatively slowing down.

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Brand Expansion: China’s Race to Conquer World Markets

Chinese firms have embarked on a quest to conquer the world market. Several have already done so, with the help of Western know-how. Established rivals are making the mistake of underestimating them — until it’s too late.

The Chinese government is encouraging the expansion of its companies because it wants to shed the country’s image as a cheap, low-tech manufacturing location and to turn it into a center of innovation. “Zou chu qu,” loosely translated as “go out,” is the message the country’s Communist planners are sending to the Chinese business community. Continue reading