Spain launches ‘anti-English’ campaign to drive out foreign words

The advert looks like a classic perfume pitch: a sultry blonde gazes at the camera from behind pink silk drapes as a female voiceover says: “Every night a new woman is born within you…”

Then the voice announces the name of the magic fragrance: “Swine, by Rebecca Robinson”.

The made-up perfume advert is part of a new video campaign aimed to shock Spaniards into realising that they are allowing a swathe of English words to invade everyday situations, even if they often don’t know what they mean or why they are better than traditional Spanish terms.