It’s pronounced “lee-duhl” – you’ll need to know that when a Lidl supermarket replaces your local grocery store.
Lidl is a German grocery chain that offers heavily discounted yet shockingly high-quality products.
“[Lidl] is going to be an interesting wake-up call for a lot of retailers,” George Faigen, of management consulting firm Oliver Wyman, said to Retail Dive on June 15.
“The question is not whether it will disrupt the American grocery industry, but to what degree.”
Back in February we reported that as America’s deflationary wave spread through the grocery store supply chain, the scramble for America’s bottom dollar was on, and it prompted America’s largest low-cost retailer Wal-Mart to not only cut prices, but to squeeze suppliers in a stealthy war for market share and maximizing profits, a scramble for market share which is oddly reminiscent of the OPEC 2014 price fiasco and is certain to unleash a deflationary shock across wide portions of the US economy. Continue reading