How Lidl in America Will Drive U.S. Grocers Out of Business

 

It’s pronounced “lee-duhl” – you’ll need to know that when a Lidl supermarket replaces your local grocery store.

Lidl is a German grocery chain that offers heavily discounted yet shockingly high-quality products.

“[Lidl] is going to be an interesting wake-up call for a lot of retailers,” George Faigen, of management consulting firm Oliver Wyman, said to Retail Dive on June 15.

The question is not whether it will disrupt the American grocery industry, but to what degree.

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