Brand Expansion: China’s Race to Conquer World Markets

Chinese firms have embarked on a quest to conquer the world market. Several have already done so, with the help of Western know-how. Established rivals are making the mistake of underestimating them — until it’s too late.

The Chinese government is encouraging the expansion of its companies because it wants to shed the country’s image as a cheap, low-tech manufacturing location and to turn it into a center of innovation. “Zou chu qu,” loosely translated as “go out,” is the message the country’s Communist planners are sending to the Chinese business community. Continue reading

Xi Jinping preparing the PLA for war: Xinhua commentary

The large-scale military exercise — dubbed “Mission Action 2013” — involving 40,000 soldiers of the People’s Liberation Army (PLA) in October was personally approved by Chinese president Xi Jinping to prepare his troops in the event of war, according to a strongly-worded commentary published Saturday on the website of China’s official Xinhua news agency.

During a visit to Guangzhou, the capital of southern Guangdong province, to witness a naval exercise last December, Xi told his troops of his dream of rejuvenating the “great Chinese nation,” which he said cannot be achieved without a powerful army with Chinese characteristics. Continue reading

China lays bare its military might with an attack on US ambition

What seems to be the case here is not a reduction of military personnel, but a reduction of the truth. The PLA/CCP has never been truthful in regards to military capability, whether it be nuclear forces or military budget, and shouldn’t be expected to now.

“Appear weak when you are strong, and strong when you are weak.”

― Sun Tzu, The Art of War

The People’s Liberation Army, or PLA, boasts some 850,000 officers spread across seven regional commands, according to the defence report which was issued on Tuesday.

Meanwhile the navy and air force have 235,000 and 398,000 officers respectively. Continue reading