Europe mulls a pivot to ASEAN

Most of EU businesses are ready to increase trade and investment in the ASEAN space over the next five years, with Malaysia and Indonesia to emerge as the most attractive markets. European manufacturers are also pushing for the conclusion of a free trade agreement between the EU and ASEAN to eliminate structural disadvantagesThe EU views ASEAN as a viable alternative to China.

The decline in investments flowing from the European Union (EU) member states to the Association of Southeast Asian Nations (ASEAN) should not deceive. As witnessed by a recent survey, European companies look in prospect more favorably to the Southeast Asian market than to China’s. Continue reading