National Geographic gets paid to promote Chinese culture

China’s State Council Information Office (SCIO) on Wednesday signed a memorandum of understanding (MOU) with the US National Geographic Society (NGS) and venture capital organization International Data Group (IDG) to promote Chinese culture and cultural exchanges between the two countries.

Under the MOU, IDG and NGS will hold, on a regular or irregular basis, various photo exhibits in both countries, which will be themed on China by leveraging NGS’s large photo library such as the centennial collection of photographs on China and vast experience in China exhibits.

NGS will use its digital networks, TV channels and theaters to publicize China’s national scenery, history, humanities, culture, science and technology and cooperate with China’s leading TV stations in the field of TV program production and exchange.

Full article: National Geographic gets paid to promote Chinese culture (Want China Times)

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