“The aim was to remove every last bit of friction from the way we reference bits of pop culture on the social network,” writes Ryan Tate of Wired. Depending on how you feel about informational privacy and/or your friends’ taste in pop culture, that statement is either exhilarating or terrifying.
The feature is an optional one, something the company emphasizes in its announcement. The tech giant does seem well-aware that in these days of Snowden surveillance revelations, people might not be too keen for Facebook to take control of their smartphone’s mic and start listening in on them by default. It’s only rolling out the feature in the U.S. and a product PR person emphasized repeatedly that no recording is being stored, only “code.” “We’re not recording audio or sound and sending it to Facebook or its servers,” says Facebook spokesperson Momo Zhou. “We turn the audio it hears into a code — code that is not reversible into audio — and then we match it against a database of code.”
If a Facebooker opts in, the feature is only activated when he or she is composing an update. When the smartphone’s listening in — something it can only do through the iOS and Android apps, not through Facebook on a browser — tiny blue bars will appear to announce the mic has been activated. Facebook says the microphone will not otherwise be collecting data. When it’s listening, it tells you it is “matching,” rather than how I might put it, “eavesdropping on your entertainment of choice.”
Full article: Facebook Wants To Listen In On What You’re Doing (Forbes)